Android and iPhone owners are equally common within the cell owner population as a whole, although this ratio differs across various demographic groups. Cell phone owners from a wide range of educational and household income groupings have similar levels of Android adoption, but those from the upper end of the income and education spectrum are much more likely than those with lower income and educational levels to say they own an iPhone. Indeed, fully half—49%—of cell owners with a household income of $150,000 or more say their phone is an iPhone. And African-American cell owners are more likely than whites or Latinos to say that their phone is an Android device as opposed to an iPhone.
The Pew Research Center thanks Margaret Usdansky of Syracuse University for her contribution in the initial planning of the project and her exploration of the American Time Use Survey data and Suzanne Bianchi of University of California, Los Angeles for her insights in historical time use surveys and her expertise in time use research. Gretchen Livingston and Rick Fry, both senior researchers at Pew Research’s Hispanic Center, contributed economic and demographic research for the report. Cary Funk, Senior Researcher at Pew Research’s Forum on Religion and Public Life, helped with data analysis.